Impact
We are the majority of electoral voters
9.2% increase in youth voter turnout
Young Canadians show up for democracy
New Majority set an ambitious goal of a 5% turnout lift among 18-24 year olds, and in the 2025 Federal Election, you blew past that goal. However you made your voice heard – whether you reminded three friends to vote, joined a canvassing team, or cast your vote yourself – thank you for being a democracy hero.
We’re obsessed with getting you to the polls
175,414 vote commitments
15 elections worked since 2019
Theory of Change
New Majority’s theory of change is grounded in the idea that democratic participation is learned through practice. When young people receive clear logistical support, trusted information, and peer-to-peer encouragement, they are more likely to participate and more importantly, to feel seen by the democratic system. That first experience builds civic confidence, rebuilding trust in institutions and opens pathways to deeper forms of engagement beyond elections.
Young people are not disengaged from democracy. They are disengaged from a system that too often feels distant, unresponsive and stacked against them. This lack of meaningful participation weakens democratic legitimacy over time and leaves institutions increasingly disconnected from the generation that will inherit them.
New Majority addresses this gap by treating democratic participation as a practice that must be learned, experienced, and reinforced. Through relational organizing, peer-to-peer canvassing, and joy-based civic activations, our team reduces the logistical and psychological barriers that prevent young people from participating, while creating moments where democracy becomes tangible and personal
